Inthe digital age, we often encounter long, unwieldy URLs that can be difficult to share and remember. This is where URL shorteners come into play, and one of the most well-known services for this is Google’s URL Shortener. Although Google discontinued its URL shortening service in 2019, many still refer to it, particularly when discussing the shortened links that were created using the service, such as https://goo.gl/chssta. In this guide, we’ll explore what URL shorteners are, the benefits of using them, and how to handle shortened links safely.
What is a URL Shortener?
A URL shortener is a tool that converts a long URL into a much shorter one. This shorter link redirects users to the original web address when clicked. For example, a lengthy link like https://www.example.com/articles/how-to-use-url-shorteners-effectively can be shortened to something much more manageable like https://goo.gl/chssta.
Shortened links make it easier to share content on social media, in text messages, or through email. They also help to track clicks and engagement, providing valuable insights for marketers and content creators.
Why Use a URL Shortener?
There are several reasons why using a URL shortener can be advantageous:
Simplicity: Shortened URLs are easier to read and share. A concise link can fit better in social media posts, text messages, or printed materials.
Tracking and Analytics: Many URL shorteners offer tracking features that allow you to monitor how many clicks your link receives, where the clicks are coming from, and other engagement metrics. This data can help you understand your audience better.
Aesthetics: A shorter link looks cleaner and can enhance the appearance of your content. This is particularly important in marketing materials, where presentation matters.
Character Limitations: Platforms like Twitter have character limits for posts. Shortened links help you save characters for your message while still directing followers to the content you want to share.
Customization: Some URL shorteners allow you to create custom aliases, making your links more recognizable and memorable. Instead of random characters, you can use relevant keywords related to your content.
How to Use URL Shorteners Safely
While URL shorteners provide many benefits, it’s essential to use them cautiously. Here are some tips for safely handling shortened links:
Know the Source: Before clicking on a shortened link, ensure it comes from a trusted source. Scammers often use shortened URLs to disguise malicious links, leading users to harmful websites.
Use Link Preview Tools: Tools like UnshortenIt or CheckShortURL can help you reveal the original URL before clicking. These services show you where the link leads, allowing you to assess its safety.
Be Wary of Spam: If you receive a shortened link from an unknown sender, exercise caution. It’s best to avoid clicking on suspicious links, especially if they are unsolicited.
Look for HTTPS: When you do click on a shortened link, check that the destination URL uses HTTPS. This indicates a secure connection, which is crucial for protecting your data.
Report Suspicious Links: If you encounter a shortened link that seems suspicious or leads to harmful content, report it. Most social media platforms have mechanisms to report spam or phishing attempts.
How to Create a Shortened URL
Creating a shortened URL is a straightforward process. While Google’s URL Shortener is no longer available, there are many other services you can use, such as Bitly, TinyURL, or Rebrandly. Here’s a simple step-by-step guide to creating your shortened link:
Choose a URL Shortener: Select a URL shortening service. Bitly and TinyURL are popular options that offer free and paid features.
Paste Your Long URL: Copy the long URL you want to shorten and paste it into the provided field on the URL shortener’s website.
Customize (Optional): If the service allows, customize the shortened link to make it more recognizable. This can help with branding and make the link easier to remember.
Generate the Short Link: Click the button to create your shortened URL. The service will generate a new link that redirects to your original URL.
Share Your Short Link: Now that you have your shortened URL, you can easily share it through social media, email, or any other platform.
Conclusion
Shortened URLs like https://goo.gl/chssta have become an integral part of our online experience, simplifying how we share and access information. By understanding what URL shorteners are, why they’re useful, and how to use them safely, you can enhance your online sharing practices.
Whether you’re a marketer looking to track engagement or an everyday user trying to simplify your links, utilizing a URL shortener can significantly benefit your digital communication. Just remember to stay vigilant about safety when clicking on any shortened link, and enjoy the convenience these tools provide.
